Digital ads get skipped. Emails get deleted. But print—the good kind—still gets noticed. When it’s done right, marketing collateral gives people something to hold onto, flip through, and remember. It also works alongside your digital efforts, not against them.

Whether you’re gearing up for a trade show, sales meeting, or local event, here are eight practical ideas to keep your printed materials useful and worth the cost.

1. Leave-Behind Booklets

Forget tri-fold brochures. Short, well-designed booklets give you more room to tell a story, explain a product, or walk someone through a process. These are perfect for sales teams or service-based businesses that need a little more space to show what they offer.

2. Product One-Sheets

Sometimes, you don’t need a full catalog. A clean, single-page overview of your best-sellers or core services can do the trick. Great for conferences, mailers, or including with a quote or proposal.

3. Custom Pocket Folders

If you’re handing out multiple pieces—pricing, a contract, maybe a few samples—folders help you organize everything and keep your brand looking polished. Add a business card slot and you’re set.

4. Postcards That Serve a Purpose

Postcards don’t have to be throwaways. Use them to share tips, quick product comparisons, or a time-sensitive offer. They’re affordable to print and easy to distribute—and people actually look at them before tossing.

5. Branded Notepads

Notepads are one of those things people don’t buy for themselves, but they always keep around. Your logo lives in plain sight on someone’s desk, getting seen over and over. Include them in client kits or hand them out at events.

6. Sales Deck Printouts

If you’re already using a sales deck or pitch presentation, consider printing a simplified version to leave behind. It gives prospects something to flip through later, and it reinforces key points that might get missed in a fast-moving conversation.

7. Door Hangers (Yes, Really)

They still work—especially for local campaigns, service businesses, and new business announcements. Keep the message simple and the design clean. Bonus points if it includes a strong call-to-action and a QR code.

8. Tear-Off Sheets

Think mini calendars, checklists, or discount coupons printed with a perforated edge. These offer a bit of interactivity and are more likely to stick around. They’re especially effective in waiting rooms, lobbies, or anywhere foot traffic is steady.

Need help deciding what makes sense for your business? We work with clients across the Valley to design and produce marketing collateral that actually supports your goals—not just fill space on a table.

If you’re ready to price out a project, you can request a quote here.

Let us know what you’re working on—we’ll help you figure out what gets results.